Blog

fourofour v.2 release

By Chil Associate

fourofour v.2 release

Unveiling a new fourofour design and mural by a collective member and artist George F. Baker III. You’re sure to recognize George’s work from his popular illustrations of Killer Mike to his mural on the Square Stacks in Cabbagetown. You may even recall George’s earlier collaboration with us. 

As a collective member George has shared his time and talents with us by creating this original design. The mural painted by George is located in our new studio and fourofour storefront. We’re so grateful that George offered this idea and was willing to create this special work for us. The mural has added personality to the space and makes it feel like our home.

 

 

In addition to the dope mural from George, we’ve also collaborated to launch a new shirt with the new fourofour v2 illustration. We’ve made a conscious decision to offer this shirt in a more eco-friendly material that is made from organic cotton and recycled poly rPET blend. This makes the fabric more durable and heavyweight. Each shirt saves at least four plastic bottles from ending up in a landfill, or worse. It’s the perfect choice for someone looking for casual, yet sustainable apparel. Going forward we will be incorporating sustainable products whenever possible.

 

 

Again, a big thank you to George and his generosity painting the fourofour mural. Every purchase directly benefits the artist and our community-oriented events.

Read more


The Collective

By Chil Associate

The Collective
fourofour.co is now located in a newly renovated 3,000+ square foot space at The Met. With so many new resources available to us, we wanted to find a way to share those with people who have shown us support and worked with us on past projects.

Read more


Meetup no.0021 at the MET Atlanta

By Chil Creative Associate

Meetup no.0021 at the MET Atlanta
On March 1st we hosted meetup no. 0021 at the MET Atlanta. As you may have noticed we have a new home.

Read more


[Music] Time by blctxt

By Bhargava Chiluveru

[Music] Time by blctxt

As part of our relaunch, one of our goals was to illustrate how we can continue working with artists of all kinds and go beyond print products. Today, we are proud to showcase our first musical addition to our digital downloads: Time by @blctxt

We're also incredibly excited to announce that earlier today, the official video for Time, produced by fourofour.co premiered on hiphopdx.com

 

@blctxt has been a great member of our artist collective over the past year. In addition to volunteering his time at events, his on-air time with our announcements, his style of collaboration allows for great work to occur. This has led to his piece “Reality in motion” being one of the top-selling items in on our store. 

He is also a perfect example of an independent artist in Atlanta with a unique voice. In the era of mumble rap, independent artists who want to tell real stories are getting left behind. While collaborating with us on various visual projects, we discovered how his journey makes a full circle with his first love - music. 

-----

Purchase Time by blctxt: 

Or stream it on your favorite platform. 

Read more


Feature: Blur for life by @rod_cali

By Bhargava Chiluveru

Feature: Blur for life by @rod_cali

 

Story from Rodney: 

"We take many things for granted and let things pass us by each and every day.

The story behind this photo, for me, is a perfect representation of that emotion. Although a train was to be expected, I was so focused on framing the shot that I didn’t even hear it coming. I was caught off guard as it crept into his shot. The motion of the train and the signs being clear is the highlight of this shot but it’s also echos how we live life.

Plenty of things are moving if we stand still and just watch. Do we let it play a part in our life or let it be a blur?"

Head over here to see our product collaboration with Rodney. 

 

Read more


And... we're back

By Bhargava Chiluveru

And... we're back

And… we’re back. We took off for the summer but it was for a good reason. At the rate that we were going, we weren’t able to keep up with the demand both on the store and for the community. We needed to regroup, refresh, find meaning in what we were doing and also create a way to operate more efficiently.

We’re officially re-launching on 8.08 with a few big changes with one big motto: Doing less with more meaning.

    1. Fewer features with more meaning: We’ll be cutting down from a feature a day to 1-4 major features in a month. We’ll be able to spend more time with the artist and dive deeper into their journey. Every feature from now on will also be available on the fourofour.co.
    2. Fewer collabs with more meaning:  Although each feature will be a product, it will only be available for two weeks. If a feature performs well during that time, we’ll work with the artist to produce a product that will enter into our permanent store.
    3. Less curation, more submissions: In addition to our curation from the #fourofour hashtag we’ll also be opening up submissions via web. This will allow us to be less dependent on an ever-changing platform and allow the artists to present their work in a different, better light.
    4. Less hype, more content: we are not a traditional streetwear or a fashion brand, We are wholeheartedly a company driven by content creators who are trying to change the landscape for other creators in our city. We’ll continue to produce streetwear as it’s a way to rep the culture, but we want to create more meaningful content. We’re already piloting a couple of video projects, gallery shows and variety of other projects. If you are a content creator and would like to be part of a collective that’s producing meaningful, dope content revolving around our city, here’s how you can get involved (link). We’re also looking for folks to help us plan future events as part of our “Events committee.”  Please remember that this takes time and commitment with no promise of immediate $ return.
    5. Less walk, more talk: Don’t worry, we’ll still organize photo walks from time to time. However, we’ll be planning more events that are simpler roundtables to allow for more creative discussion.
    6. Less B/W, more color: We’ve heard your requests and are moving towards making more products with different colors.
    7. Less visual, more everything else: Due to the nature of the Instagram, the majority of our collaborations have been with photographers. However, we want to stick to our goal of collaborating with independent artists of all kinds. We’ll be showcasing how this can be possible with our launch on 8.08
    8. Less store, more limited stock: Unfortunately, we’ll have to remove some of our older collaborations to make way for the new business model. Fortunately, you’ll have a chance grab these pieces before they are taken down starting on 8.08 as part of our “retirement sale.” All of the products set to be taken down will be available for sale for a final week for 25% off. If any of the products perform well during the sale, they have a chance to make it into the permanent collection, so be sure to show support to these artists.

As always we’d like to thank everyone who’s supported us via buying a product, showing up to an event or even hashtagging #fourofour.

 See you on eightoeight.

 

Read more


meetupno.0014 // recap

By Kevin F

meetupno.0014 // recap
Here's a recap of our 14th meetup

Read more


Video Feature // Flip the trap

By Bhargava Chiluveru

Video Feature // Flip the trap
A collaboration between @atlantatimelapse and @b.chil

Read more