Blog: atlanta fashion

fourofour v.2 release

By Chil Associate

fourofour v.2 release

Unveiling a new fourofour design and mural by a collective member and artist George F. Baker III. You’re sure to recognize George’s work from his popular illustrations of Killer Mike to his mural on the Square Stacks in Cabbagetown. You may even recall George’s earlier collaboration with us. 

As a collective member George has shared his time and talents with us by creating this original design. The mural painted by George is located in our new studio and fourofour storefront. We’re so grateful that George offered this idea and was willing to create this special work for us. The mural has added personality to the space and makes it feel like our home.

 

 

In addition to the dope mural from George, we’ve also collaborated to launch a new shirt with the new fourofour v2 illustration. We’ve made a conscious decision to offer this shirt in a more eco-friendly material that is made from organic cotton and recycled poly rPET blend. This makes the fabric more durable and heavyweight. Each shirt saves at least four plastic bottles from ending up in a landfill, or worse. It’s the perfect choice for someone looking for casual, yet sustainable apparel. Going forward we will be incorporating sustainable products whenever possible.

 

 

Again, a big thank you to George and his generosity painting the fourofour mural. Every purchase directly benefits the artist and our community-oriented events.

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The Collective

By Chil Associate

The Collective
fourofour.co is now located in a newly renovated 3,000+ square foot space at The Met. With so many new resources available to us, we wanted to find a way to share those with people who have shown us support and worked with us on past projects.

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Feature: Blur for life by @rod_cali

By Bhargava Chiluveru

Feature: Blur for life by @rod_cali

 

Story from Rodney: 

"We take many things for granted and let things pass us by each and every day.

The story behind this photo, for me, is a perfect representation of that emotion. Although a train was to be expected, I was so focused on framing the shot that I didn’t even hear it coming. I was caught off guard as it crept into his shot. The motion of the train and the signs being clear is the highlight of this shot but it’s also echos how we live life.

Plenty of things are moving if we stand still and just watch. Do we let it play a part in our life or let it be a blur?"

Head over here to see our product collaboration with Rodney. 

 

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